Spotify got brand sharing right!

Today my social feeds are filled with content generated by Spotify.

At the bottom of the content is a link to

Wrapped is Spotify’s annual summary of music listening habits.

The campaign allows Spotify users to view a compilation of data about their activity on the platform over the past year.

Spotify then allows users to share their personal listening habits on social media.

Why would someone do that?

It’s a brilliant case study of brand sharing done right.

Social media sharing generally occurs when:

  • Helps define their identity.
  • Entertains their friends; or
  • Makes the sharer look good.

Spotify taps into all of these with simple infographics for social media that does all those things.

Do you appeal to these drivers and make it easy for others to share any of your sales communication?

Yesterday I was asked how to sell more on OnlyFans…

I don’t have any experience with that platform, but I have some thoughts based on humans being the same everywhere.

Buying psychology hasn’t changed for some time and the mirror to that — marketing and sales also hasn’t changed.


News is information presented about new events, trends or issues that are happening or have just happened.

And because events, trends or issues are finite (by definition), a News Cycle exists.

The News Cycle is the lifecycle of News.

It starts with News until that News has lost its timeliness…

Orren Prunckun

Entrepreneur. Australia Day Citizen of the Year for Unley. Recognised in the Top 50 Australian Startup Influencers.

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