After cold contact, only one of a two things happen:

1. They reply; or

2. They do not reply.

In the first instance, you are now in a qualification style conversation.

In the second instance, you follow up with enough time for them to consume the URL and ask if they found it useful.

Only one of a two things happen:

· They say “yes”; or

· They say “no”.

If they say “yes”, you are now in a qualification style conversation.

If they say “no”, you say “no problem” and now decide if you want to follow up with someone who potentially is not qualified.

Want me to go into how I qualify prospects?