Are Sales Scripts Written Or Assembled?

The famous copywriter Eugene Schwartz, once said:

“(Sales) copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures.”

Yet, you still have to write (or dictate) sales copy though!

What Eugene means in this quote is that you don’t sit down with a blank page and begin typing randomly.

What you do is take sales copy building blocks and write them individually according to proven structures that work for each block.

Then, you assemble all those building blocks into a sequence for the specific sales copy you need.

Here it is simply:

1. Take a sales copy building block;
2. Write that based on a proven structure; and
3. Sequence those building block together for the final sales copy.

So, what are those building blocks?

Well there are lots, but here are some of the common ones:

1. Headlines;
2. Sub headlines;
3. Call outs;
4. Stories;
5. Value propositions;
6. Qualifiers;
7. Bullets;
8. Credentials;
9. Quick demos;
10. Testimonials;
11. Guarantees;
12. Offers;
13. Value translations;
14. Incentives;
15. Warnings;
16. Calls to action; and
17. Postscripts.

Although, these are only a few of the common building blocks, but they are the most important one and will be the most effective use of your time to learn.

Now, what are the structures and sequences of those building blocks?

I’ve created software that writes all of your sales scripts within 15 minutes using those structures.

It instantly creates a draft sales script so I can then edit that draft.

No more staring at a blank screen with Writers Block.

All you have to do is enter a few keywords in some input boxes (just like you would if you hired a professional copywriter), hit submit, then then software instantly writes multiple draft sales scripts for the following:

· Cold, warm, hot prospect headlines and boiling headlines for customers;

· Cold, warm and hot prospects ads;

· Cold and warm content ideas; and

· Sales scripts for lead generation, lead follow-up, sales conversion and upsells.

You get 8 sales scripts it total from 1 input form!

This software has:

1. Regular updates so you can get new and revised sales scripts, which means you don’t need to create or do any sales script testing yourself;

2. A Request Feature so you can get a specific sales script you need for your business, which means you don’t need to hire an expensive copywriter to do it for you each time you need one; and

3. Script instructions so you know the purpose of each sales script, which means you know where to use each script.

Now, I am giving away 5 lifetime copies of this software for $50 so I can test that the software works for other people’s business, not just mine, before I raise the price and put it on subscription.

Now is your chance to get it at a heavy discount.

If you want to be one of those 5, you can be here: https://rebrand.ly/f38f0

And the cool thing about this very sales script is that it was created with the software.

How meta and #inception is that!