Brace Yourself, A Gold Rush Is Coming…
And when they do, those who setup shop first, win!
The gold rushes as we know it, happened in the late 1800s.
But, there also have been many other types of “gold rushes” in recent history…
“Gold rushes” happen when many want a piece of a scare resource before it goes.
Not everyone was born a Saudi King.
Not everyone built in the Hamptons.
Not everyone owned a printing press.
The internet also had a gold rush:
- Cheap single word website domains;
- Keyword stuffing for #1 Google ranking;
- Having a band page on MySpace;
- Paying $0.05 per click on Google AdWords;
- Getting 90% open-rates on email broadcasts;
- Being the Sudoku app in the App Store;
- Being Instagram famous;
- Etc. etc…
Voice is the next gold rush.
I recently released a free Google Assistant voice app for CEOs, small business owners, founders and entrepreneurs called “Marketing Tips”.
It gives a single marketing idea each workday via any of the 1 billion Google voice activated devices currently in the market.
It’s kinda like in Mission Impossible where Ethan Hunt is given mission instructions, then they disappear, but they get an actionable marketing idea to start their workday off right!
Again, there are 1 BILLION GOOGLE VOICE ACTIVATED DEVICES CURRENTLY IN THE MARKET!!!
That doesn’t include Alexa or Siri or any of the other competitors that will eventually enter the market.
Yes, we’ll have screens, but we are going back to the golden era of sound, voice and audio that started in the 1920s.
Mark my words.
People don’t want to use a screen and type.
It’s far easier and quicker just to say “Hey, Google…” and get what you need.
It’s the same reason TV and movies are far more popular than raeading.
If that is not convincing enough, I own the phrase “Marketing Tips” on 1 billion Google voice activated devices.
No one else can have it!
Let me say that again…
I OWN THE PHRASE “MARKETING TIPS” ON 1 BILLION GOOGLE VOICE ACTIVATED DEVICES!!!
Think about the branding that creates.
It’s like buying http://health.com back in the 1990s.
Every time someone says “Hey Google, talk to Marketing Tips”, my app and content gets displayed, no one else’s.
FOREVER.
Well, at least until the next gold rush comes and usurps voice.
But that is a long time away.
How many of you spend any time in AR or VR each day?
That’s right.
Zero.
The Malibu Beach of voice is here to be taken and owned, for FREE, but not for long.
All you have to do is build your brand’s ”hotel” on beach front, before people like me take all the great voice phrases and you are stuck with the URL equivalent of like http://I-couldnt-get-my-ideal-domain-name-becuase-I-was-too-late.com
An Alpha tester for my “Marketing Tips” voice app, said one of the reasons they wanted to test it was because they wanted voice activate broadcast content distribution for themselves.
They realized the opportunity that voice has over owned channels like:
- Direct mail;
- Email;
- Digital messaging platforms;
- SMS;
- And so on…
So, if you want me to build you a branded, keyword owned, broadcast voice content distribution firehose, then hit me up ASAP!
The coconuts and sea breeze are nice here in “Malibu” 😊
Will you come and enjoy them with me?
