Can NFTs Assist The Immerging Problem Generative AI May Cause?

Generative AI is great!

Although it has created many compelling deep fakes (convincingly replacing one person’s likeness with another), see: https://www.creativebloq.com/features/deepfake-examples.

Deep fakes will only get better and more prevalent, and knowing what is real and what is not, will begin to cause a lot of chaos — you can imagine what might happen if a state leader declares nuclear war via a deep fake.

Combine that with the proliferation of non-deep fake content (i.e. your standard Midjourney or ChatGPT content etc), the internet is going to start to fill with AI-generated content, probably a lot of it being commoditized (by definition all AI content is commoditized as it’s been trained off the same data set. Sure it’s not copyright infringing as it’s remixing it into unique word combinations, but it’s not coming up with new ideas).

Reddit and Twitter have already closed their APIs in response to OpenAI scraping their datasets for training their chat models (https://medium.com/@orren/how-to-stop-chatgpt-openai-scraping-your-proprietary-information-get-compensated-f951af48eff3).

Those content creators are not going to get compensated for their intellectual property.

Will NFTs* help?

There is a possibility…

As NFT can store content with their metadata (both text and links to original content), finding who made the content is as simple as checking the wallet that deployed the token.

*I wrote about NFTs in plain English here: https://orren.medium.com/nfts-in-plain-english-1eeebc685652.

And finding compensating that content creators for adding their content to an AI model is as simple as either AI companies owning said token or paying for it via a token gate.

And I wrote about this in-depth here: https://orren.medium.com/why-web3-will-be-a-big-deal-1a50410bbcc2