Collecting Is Super Nerdy…
No one can convince me that stamps or model trains are cool.
And this is coming from someone who is 100% not cool.
Yet, collecting is pretty important:
Once people understand that copywriting is the important factor in creating sales, they then want to start learning the basic so they can begin writing copy themselves…
But they hit a hurdle…
That hurdle is they need to know what elements are used and in what order.
I have written about the elements here.
I have also written about the sequence of those element here.
Now that is all theory, some get it and can go, other cannot.
That is because coming up with original copy IS hard, that is why copywriters are paid:
- $1,000s per piece; or
- $0.10-$5 per word; or
- $100s per hour; or
- 1%-10% of sales.
So, to write copy themselves without hiring an expensive copywriter, people usually want to see examples of how that theory of elements and sequence of elements translates into real ads.
Now, to do that you need to find real ads…
Not just real ad that are tested and proven to sell.
In advertising and copywriting there is a practice called collecting swipe and putting it in a swipe file.
Swipe is a collection of tested and proven promotion created by others,
The collection of this type of promotion act as a template where you swipe (steal) what works, saving you time.
*Don’t actually steal, model.
Now collecting a swipe file takes a long time, years even…
So, I am thinking about putting together a PDF book that collates dozens-and-dozens of famous ads by the likes of:
- Kodak;
- Whitmans;
- Remington;
- Pears;
- Cabots; and
- Prudential;
- Etc…
And then breaks the copy of each down into the essential elements that are used so you can see common denominators.
Before I invest time into putting this together, I’d love to know if you are interested in it?
Let me know below or via private message…
And of course, I’d need to charge a nominal price like $5 — there is no profit in that for me, it is simply to make sure people value it.
