Finding Hidden Facebook Ad Segments…
This post is for anyone who uses the Facebook Ad Platform…
As you know, when you are setting up Ads, you can target you Audience based on Geographic’s (location), Demographics (age, gender etc) and also “Detailed Targeting”:
- More Demographic’s;
- Interests (psychographics); and
- Behaviours.
Ya know, the standard marketing segmentation categories!
Now, under “Detailed Targeting” you can either:
- Browse those three categories: or
- Start typing a keyword and get suggestions.
This is nothing new.
“Browse” (as of writing), gives you 323 categories (including related breadcrumb categories).
“Suggestions” displays the top 25 results for the keyword(s) you entered: for example, the top 25 results for the keywords “ice hockey”.
Now, this is not ALL the “detailed” demographics, interests or behaviours you can target on Facebook!
I am not sure if that is obvious to everyone?
Maybe, maybe not..
There are 2,380,000,000 Facebook users and Facebook has thousands if not hundreds-of-thousands of data points on every single user.
“Suggestions” displays the top 25 keyword results because the drop-down menu would be miles long (more on this shortly) and would be a horrible user-experience!
It would be utter overwhelming for the Ad user so, they only display the top 25 to make it manageable.
If you type three keywords (not like the two before) for example “ice hockey club”, into “Detailed Targeting”, “Suggestions” displays the top 25 keyword results for that combination (which gives another 25 different keywords or lack thereof).
The problem with this method of finding “Detailed Targeting” criteria is that these 25 suggestions have audiences of millions of people — meaning they are not very targeted or relevant.
That, and Facebook shows the same 25 results to all 7 million advertisers on its platform.
The more competition for the same targeting criteria means the ad price go up.
You need to hunt here no one else is hunting.
Doing this means Ad prices go down and your ads also become more relevant to your audience.
Yet, this high light the other major problem with Facebook showing the same 25 targeting results — you don’t know exactly what keywords you can target on Facebook or not.
It’s a chicken-and-egg problem!
You don’t know what you don’t know!
For example, I cannot target “ice hockey lovers” on Facebook Ads.
That seems like a relevant and useful targeting criteria prospects who likes ice hockey.
The only way I would know that is typing it in the Suggestions and it returning no results.
That is a lot of wasted time.
I can however target “Penn State Nittany Lions men’s ice hockey” on Facebook.
How would I ever know that?!
But, my guess is that anyone interested in “Penn State Nittany Lions men’s ice hockey” likes (or even loves) ice hockey!
Facebooks Ads Manager interface for targeting research is broken.
So how do you find all the thousands of targetable “detailed” demographics, interests or behaviours that are hidden from the “public” and are still available in Facebook Ads Manager interface?
Because I am lazy and love building tech, I built a simple cloud-based software tool (Gmail required to access) that gives you the whole drop down list (not just the 25) of all targetable the “detailed” demographics, interests or behaviours.
All you have to do is enter a keyword and ALL targeting results will appear for:
- That keyword(s);
- The keyword(s) total audience size (note this will be smaller as you will target Geographic’s and Demographics);
- The keyword(s) category (if applicable); and
- The keyword(s) topic.
Then you can filter by audience size, then what you think is relevant to your targeting, then copy/paste keywords you want to use into “Detailed Targeting” in Facebook Ads Manager.
It’s as simple as that.
So, if you:
- Struggle to find more targetable keywords to use; or
- Want to use keywords that are not popular to save ad spend and be relevant.
Then this software will help you!
I’ll give you lifetime access to this software for $30.
It’s cheap for what it does, but also makes it worthwhile for me to open it up beyond being a personal tool.
And if you don’t like it, I’ll refund you the whole amount.
If you want it, send me $30 here: ***SORRY THIS OFFER IS NOW OVER***
That will take you directly to PayPal.
Do your thing there, then you will get an email from me giving you login and access details and you are off-to-the-races!
