Hidden Facebook Ad Targeting v3.14.0 — Update

Orren Prunckun
2 min readJul 19, 2020

I was helping a user of my Hidden Facebook Ad Targeting software by doing some searches for them (yeah, the customer service is good 😊 )…

And in doing so, I was copying hidden keywords I found to the palette ready to export and send it to them…

But, because I was in a rush, I was copying keywords twice from the subsequent 17 search and browse page (sometimes the same keyword is present on multiple pages — I won’t bore you with the reason).

Ideally, once you have copied those keywords to the palette, you’d normally either:

1. Export and paste into Facebook Ads Manager directly; or

2. Export and send to your client (if you do agency work); or

3. Save them for later additions, then export to do either of the above two.

In the situation, Facebook Ads Manager doesn’t allow duplicate keywords, so duplicates don’t get added, obviously.

In the latter two circumstances, you’d have to copy your save keywords selection into Excel and de-duplicate there or run you eye across the entire list and delete.

Annoying.

As this software is for both Facebook Ads research AND planning, I want to make life as quick as possible for ad buyers on the entire Facebook Inc. suite of sites, so I made a feature update that solves this annoyance…

You can now copy and save duplicate keywords in the keyword planner and when you are ready to export and send to your client, you don’t need to do any extra de-duplicating elsewhere and you won’t look like an incompetent fool for giving them duplicate suggestions!

You’re welcome 😊

And for that user I was talking about at the start, I found a total of 75 NON duplicate targetable keywords on Facebook.

Not bad for 3 minutes of searching and given Ads Manager only gives the top 25 results for all searches.

If you have no idea what I am on about, this software finds and lists the thousands of demographics, interests or behaviours that are hidden in the Facebook Ads Manager interface, yet are still available to target — this ultimately means less competition for bids, more relevance to audiences, and less ad costs for clients.

And, I am starting to roll it out for free for a short period of time (as I iron out bugs), mainly to agencies who do the media buying on the entire suite of Facebook Inc. sites for clients.

If you interested in a free account (no credit card required) to help you find no-so-obvious targeting criteria on your client campaigns, then let me know.

As it is free, all I’d like in return is feedback on the software.

It will become paid very soon.

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Orren Prunckun
Orren Prunckun

Written by Orren Prunckun

Entrepreneur. Australia Day Citizen of the Year for Unley. Recognised in the Top 50 Australian Startup Influencers. http://orrenprunckun.com

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