How To Market & Sell On OnlyFans…

Yesterday I was asked how to sell more on OnlyFans…

Here was the response I gave them:

To do this, you have to know who buys OnlyFans, and why they buy!

According to Men’s Health (https://www.menshealth.com/uk/sex/a38050034/men-who-pay-for-onlyfans-share-their-reasons-for-doing-it/), men pay for OnlyFans to:

1) Support someone they “know”;
2) support someone they have a crush on;
3) Stop production companies etc getting their cut; or
4) Communicate with the creator because they “know” or have a crush on them.

According to SBS Insight (https://www.sbs.com.au/ondemand/watch/2201214019824), one seller (briefly mentioned) why people pay for OnlyFans:

1) Communicate with the creator because they “know” or have a crush on them (see #4 above)

Another seller (Evelyn Miller) hinted at why people buy: curiosity that can’t be satisfied elsewhere.

So, unless you can provide something unique (you can’t — look up Evelyn Miller’s “competitive advantage” to see why that is not you), your buyers will mostly likely come from people who “know” you.

Now “knowing” is in quotes because knowing can be as simple as “knowing of” you, aka awareness, not actually knowing you.

If a prospective buyer “knows” you/is aware of you, then they can have a crush on you and want to communicate with you.

To get people to “know” you (be aware of who you are), the most accessible, scalable and cheapest way to do this in 2021 is social media.

Specifically:

1) Twitter;
2) Instagram;
3) Facbook;
4) TikTok; and
5) YouTube.

Twitter, because it allows actual adult entertainment content to be posted.

Instagram (Reels), Facebook (Reels), TikTok and YouTube Shorts because, currently, they all get more organic reach than any other platform, platform’s sub-channel (i.e. Reel) or modality of content (text, image, sound, video).

The content you distribute on those platforms and sub-channels need to be:

1) Provocative; or
2) Promote a limited number of sales for a limited amount of time.

The reason for #1 is it will bring your prospective buyers out of the woodwork and force them to raise their hand as being qualified.

Once they have qualified themselves, engage with the replies of those who comment on your content.

The reason for #2 is it will incentivise impulse purchases.

If prospective buyers have a crush on you (like you based on the content you distribute and reciprocate engage — see above), the only way they can contact and communicate with you (where you reply to them) is via buying on OnlyFans.

If prospective buyers have a crush on you (like you based on the content you distribute and the reciprocal engagement — see above), the only way they can contact and communicate with you (where you reply to them) is via buying on OnlyFans.

They must pay a nominal monthly OnlyFans fee to communicate with you, which also gives them access to your OnlyFans Feed.

According to Matilda Baxter (https://www.facebook.com/watch/?v=689752675925380) 45,000 men pay $26 per month to access her OnlyFans Feed, which has nothing posted to it.

They only have the ability to message her — they then need to pay more on top of that monthly fee to see any content.

Based on this, posts to your feed and messages to subscribers should have:

1) Partially blurred visuals;
2) Written copy;
3) An offer that has urgency or scarcity; and
4) The pay-per-view price.

To access that specific content.

Then when subscribers buy that individual pay-per-view content, you reply to them asking for feedback on it in order to improve future content and to ask them to request custom content for an additional pay-per-view price.

Now, none of this is unique to OnlyFans!

In fact, it is exactly the business model non-adult-related content subscription businesses work on too!

Pay for access, then upsell “customized help” unique to their situation.

Happy Hupp Day (pun also intended) 😊

P.S. If you’d like to work out the specifics of this for what you are promoting, let me know…