How To Run Digital Ads — Actually, For Real…

Are your digital ads not working?

The answer comes straight from the horse’s mouth:

Exhibit A) “I very much believe advertising, when done right, can delight, entertain and inform you”.

Exhibit B) “It’s essential to show Twitter users advertising that is as relevant as possible to their needs”.

Exhibit C) “Highly relevant ads are actually content”.

“Twitter aspires to be the most respected advertising platform in the world”.

From: https://twitter.com/elonmusk/status/1585619322239561728

iOS 14.5 already probably screwed you because you were too salesy and not building a brand.

Don’t miss this memo either.

Advertisers have been getting away with nonsense for a long time.

And it’s actually advertising 101 — Elon didn’t come up with anything new…

Take note.