How To Simplify The Paradox Of Choice In MarTech…
The vast majority of brands use some form of marketing and sales technology:
- Website builders;
- Email automation;
- Shopping carts;
- Payment gateways;
- Analytics;
- Digital Advertising;
- Ad nausea…
Marketing and sales technology was supposed to make life easier.
It was supposed to speed up and automate tedious marketing and sales tasks.
Yet, on the whole, the self-serve marketing technology market has mostly failed in delivering its promise.
Why is this the case?
The landscape is complex.
There are over 6800 technologies that have been reported on the market.
6800, creates a paradox of choice.
The paradox of choice states that more choice actually creates a decision paralysis.
Which marketing and sales technology should people use in their marketing and sales?
How should they use that marketing and sales technology?
How does that marketing and sales technology fit into their overall marketing and sales strategy?
Do they have an overall marketing and sales strategy?
Etc, etc.
With complexity comes the need for simplicity.
So, what I have done is created a list of my favourite marketing and sales software and you can get the list of them here: http://rebrand.ly/502b2
