In Copywriting, Science Helps Art…

Orren Prunckun
2 min readJan 14, 2020

Copywriters spend a lifetime trying to master their art.

It never ends.

However, the art starts with science…

There are some basic elements that are sequenced together to create the most common sales scripts.

I have created a 27-page worksheet that helps you:

1. Write those elements; and

2. Then sequence them to get the sales script for the purpose you need.

With this worksheet you won’t need to:

1. Spend time and effort to learn copywriting; or

2. Stare at a black page with writer’s block ever again; or

3. Hire an expensive copywriter.

Simply answer a series of questions (many are optional) and in doing so, you will create complete 18 basic sales script elements:

1. Bonuses;

2. Bullets;

3. Case Studies;

4. Calls-to-Action;

5. Closes;

6. Future Pacing;

7. Guarantees;

8. Headlines;

9. Offers;

10. Post-Scripts;

11. Problem Definitions;

12. Product Name;

13. Solution Presentations;

14. Stories;

15. Testimonials;

16. Trial Closes;

17. Urgency; and

18. Value Translations.

Creation of a sales script element becomes as easy as playing a game of Connect-The-Dots!

And because you write it, it is automatically in your brand voice.

Secondly, you then copy-and-paste each element into the already outlined sequence for:

1. Ad & Opt-In Scripts;

2. Content Script;

3. Low-Price Product & Email Scripts;

4. Main Product Script;

5. High-Priced Product Script;

6. Upsell Script; and

7. Down Sell Script.

It’s kinda like a Shape Sorter toy for kids — instead of round peg in round hole etc, its’ Headline goes in Headline and so on.

That is the science done, now for the art: all you have to do is distribute it, see how it converts and adjust accordingly.

You can get your copy for $15 if you get it in the next 7 days: https://rebrand.ly/1n8rid

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Orren Prunckun
Orren Prunckun

Written by Orren Prunckun

Entrepreneur. Australia Day Citizen of the Year for Unley. Recognised in the Top 50 Australian Startup Influencers. http://orrenprunckun.com

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