Is It Okay To Change Your Mascot?
Feb 9, 2023
Or logo, or jingle, or tagline, or font, or colour pallet, et al?
Yes!
Micky Mouse now vs Micky Mouse 1928 is different.
Ronald McDonald now vs Ronald McDonald 1963 is different.
Apple now vs Apple 1976 is different.
Microsoft now vs Microsoft 1975 is different.
The lowest Market Cap for any of these is $192,000,000,000
If they can change their branding and continue to grow, so can you.
Just remember branding is used to trigger a memory of a previous brand experience.
