Is Technology A Fad?

Orren Prunckun
2 min readSep 20, 2022

The word “Internet” can be replaced with any new technology.

Technology (anything that makes life easier for humans), will always win against human vested interests, stubbornness and ideology.

What most do not understand is how technology is adopted and that is why they write dumb headlines.

There is literally a model model called Technology Adoption Curve.

The Dot Com (Web1) “bubble” started to burst in 1999.

This was written on 5 December 2000:

What the author didn’t understand was the Gartner Hype Cycle:

What makes technologies seem like fads is the Trough Of Disillusionment.

It’s what Peter Diamandis depicts as Deception in the 6Ds of Disruption:

It takes time, but technology will eventually take over your life seamlessly and everyone at the bus stop will be on their smartphones.

You can replace that last phrase with any new technology.

Technology doesn’t care about your option or hot-take, it just continues to get better, faster and more integrated.



Orren Prunckun

Entrepreneur. Australia Day Citizen of the Year for Unley. Recognised in the Top 50 Australian Startup Influencers.