Money Is Everywhere

Orren Prunckun
3 min readOct 2, 2024

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There is so much cash money in the world.

Estimates put this at USD $100–120 trillion.

A lot of that money is moving all the time, in the form of transactions (selling by vendors and buying by customers).

And if you don’t have as much money as you want, it’s because you could get better at convincing others to give it to you.

However, you can’t “make” money as the saying goes.

Only your nation’s Federal Reserve Bank can do that.

All you can do is take money from those you have convinced to give it to you.

Someone convinced your country’s Federal Reserve Bank to give what they printed to them.

So you need to convince someone to then give it to you.

Even the most “broke” person still has money, and, is still spending money.

They are spending the little they have on essentials.

A few days ago this video caught my eye: https://www.facebook.com/watch/?v=1233807631323145

It’s about cash-strapped families seeking better repayments on their real estate mortgages.

The protagonist in the video was still eating out at a café despite being “cash-strapped”.

They are still spending money — at cafes, their essentials, their mortgage or what they get from a café.

So, if you want more money, you have to convince people what you are offering them is more important than what they are currently spending it on.

Even if someone is saving their money, unless that money is cash under their bed, that money is still being spent — banks spend that money to invest.

As I said, most of the time money is moving:

If someone isn’t giving you money, they are giving someone else money.

When it’s not moving and is being spent, it’s sitting idle.

That is the best time to ask for it.

Think about train robbers — they rob a train when it’s stationary, not when it’s moving.

That is because it’s easier.

When someone is spending money it’s really hard to get them to stop, evaluate what you have and change course.

Things in motion, tend to stay in motion if we are using the movement analogy.

There are people you know and there are people you don’t know.

STEP 1: How can you stand in front of them receiving and spending and get some of it?

STEP 2: How will you convince them that giving you some of it is better than spending it elsewhere?

Here are a few Ideas to get you started:

1) Identify services or products that consumers are currently spending a lot on and develop a competitive alternative that offers better value or unique features.

2) Offer to take over tasks or services that people are currently paid to do but might find tedious or difficult, providing a more convenient or specialised service.

3) Explore areas where you can provide complementary services or products that enhance what people are already buying, adding value to their existing expenditures.

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Orren Prunckun
Orren Prunckun

Written by Orren Prunckun

Entrepreneur. Australia Day Citizen of the Year for Unley. Recognised in the Top 50 Australian Startup Influencers. http://orrenprunckun.com

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