The Common Mistake Made By Most Content Creators…

Orren Prunckun
2 min readNov 29, 2023

A prospect uses search terms from search engines to guide their blog content creation

This blog content then dictates their social media content.

The first step is accurate, but the second requires refinement.

Each social media platform is unique, with varying demographics, psychographics, and user behaviours.

Consequently, the content — including its type, format, length, etc. — must be tailored to resonate with each platform’s specific audience characteristics.

Social media offers the advantage of testing marketing messages at no cost.

This allows for refining marketing, qualifying, selling, and pitching content before any significant monetary investment, like ads.

The feedback obtained from this is both qualitative and quantitative.

Qualitative feedback is often more valuable than quantitative because it provides context and insights that quantitative data alone may not reveal.

On social media, quantitative data alone is less informative.

So this prospect’s process should be as follows:

1) Search engine search terms dictate blog content;
2) This blog content is then adapted to align with the “best practices” of each social media platform; and
3) The qualitative feedback from this adapted content should guide the next round of social media posts (not search as search terms do this)

This approach is subtle but impactful.

For instance, this post was inspired by a similar process: I posted content, received feedback, and then created a new post addressing the feedback’s concerns.

How meta.



Orren Prunckun

Entrepreneur. Australia Day Citizen of the Year for Unley. Recognised in the Top 50 Australian Startup Influencers.