The Elements That Make Up The Most Common Sales Script Types…

  1. Each sales script type;
  2. What it is;
  3. What its purpose is; and
  4. What sales script elements it has.
  1. Ad Scripts;
  2. Opt-in Scripts;
  3. Content Scripts;
  4. Free Product, Low-Priced Product & Email Scripts;
  5. Main Product Scripts;
  6. High-Priced Scripts;
  7. Upsell Scripts; and
  8. Down Sell Scripts.

Ad Scripts

  1. Headline;
  2. Story;
  3. Offer; and
  4. Call-to-action.
  1. Close;
  2. Future Pacing;
  3. Guarantees;
  4. Post-Scripts;
  5. Problem Definitions;
  6. Product Name;
  7. Solution Presentations;
  8. Testimonials;
  9. Urgency; and
  10. Value Translations.

Opt-in Scripts

  1. Headline;
  2. Story;
  3. Offer; and
  4. Call-to-action.
  1. Close;
  2. Future Pacing;
  3. Guarantees;
  4. Post-Scripts;
  5. Problem Definitions;
  6. Product Name;
  7. Solution Presentations;
  8. Testimonials;
  9. Urgency; and
  10. Value Translations.

Content Scripts

  1. Headline;
  2. Story (or Case Study);
  3. Offer; and
  4. Call-to-action.
  1. Bullets;
  2. Closes;
  3. Future Pacing; and
  4. Problem Definitions.

Free Products Scripts, Low-Priced Product Scripts or Email Scripts

  1. Bullets;
  2. Product Name;
  3. Solution Presentations;
  4. Calls-to-Action;
  5. Closes;
  6. Guarantees;
  7. Headlines;
  8. Offers;
  9. Stories;
  10. Urgency; and
  11. Post-Scripts.
  1. Bonuses;
  2. Case Studies;
  3. Future Pacing;
  4. Problem Definitions;
  5. Testimonials; and
  6. Trial Closes.

Main Product Scripts

  1. Headlines;
  2. Problem Definitions;
  3. Stories;
  4. Case Studies;
  5. Product Name;
  6. Value Translations;
  7. Solution Presentations;
  8. Bullets;
  9. Testimonials;
  10. Offers;
  11. Bonuses;
  12. Guarantees;
  13. Urgency;
  14. Future Pacing;
  15. Closes;
  16. Calls-to-Action; and
  17. Post-Scripts.
  1. Trial Closes.

High-Priced Product Scripts

  1. Headlines; and
  2. Trial Closes.
  1. Bonuses;
  2. Bullets;
  3. Case Studies;
  4. Future Pacing;
  5. Guarantees;
  6. Post-Scripts;
  7. Stories;
  8. Testimonials;
  9. Urgency; and
  10. Value Translations.

Upsell Scripts

  1. Headlines;
  2. Closes;
  3. Solution Presentations;
  4. Product Name;
  5. Bullets;
  6. Offers;
  7. Urgency; and
  8. Call-to-action.
  1. Bonuses;
  2. Bullets;
  3. Case Studies;
  4. Future Pacing;
  5. Guarantees;
  6. Post-Scripts;
  7. Stories;
  8. Testimonials;
  9. Trial Closes; and
  10. Value Translations.

Down Sell Scripts

  1. Headline;
  2. Closes;
  3. Solution Presentations;
  4. Product Name;
  5. Offers;
  6. Urgency; and
  7. Call-to-action.
  1. Bonuses;
  2. Bullets;
  3. Case Studies;
  4. Future Pacing;
  5. Guarantees;
  6. Post-Scripts;
  7. Stories;
  8. Testimonials;
  9. Trial Closes; and
  10. Value Translations.

Then What?

  1. Each sales script type;
  2. What it is;
  3. What its purpose is; and
  4. What sales script elements it has.
  1. Hire a copywriter; and
  2. Learn and write copy yourself.

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Orren Prunckun

Orren Prunckun

Entrepreneur. Australia Day Citizen of the Year for Unley. Recognised in the Top 50 Australian Startup Influencers. http://orrenprunckun.com