The Exclusive Event That Had High-Net-Worth Clients Buzzing…

An Italian wine brand specialising in high-end products partnered with a luxury car dealership that sells Italian cars amongst others.

To build brand awareness and engage potential customers, they hosted an exclusive Italian-themed dinner event, inviting the car dealership’s high-net-worth clients who own Italian cars.

The car dealership brought in their customers, who are obviously Italian car enthusiasts, while the wine brand provided the premium food and wine for the evening.

During the event, the wine brand offered an informal introduction to wine pairings and shared the rich history behind each wine as each meal arrived and was paired with wine.

The event resulted in car owners purchasing wine, creating a direct connection between luxury cars and fine wines.

In exchange for facilitating the partnership, the car dealership received value for connecting its clientele with the wine brand, enhancing its own reputation while offering a unique experience to its clients.

It surprises me that very few brands collaborate on this sort of marketing!

Reach out if you need help thinking about how to put something similar together for your brand.