This Is The Most Powerful Example Of Sales Copywriting…

And to illustrate, I need to take you back in time:

I was a Ps get degrees kind of university student.

Not because I wanted to be, but because that is what I got.

Don’t get me wrong, I put a lot effort into University study.

But the vast majority of my subjects were assessed by written assignments and I just wasn’t very good at writing:

• I didn’t know how to start writing;

• I would stare the black page with writer’s block;

• I didn’t know how to structure an essay;

• I couldn’t make clear arguments; and

• So on…

What should have taken me an hour, blew out to 8 and I am not exaggerating.

After 5.5 years, I graduated with a Law Degree, a liberal Arts Degree and a Graduate Certificate in Legal Practice.

I ended up getting a marketing job (as I had been in that industry during my studies).

I still wasn’t good at writing, but it was fine, because it didn’t need to do a whole lot of writing, or so I thought.

After I started, I realised it was predominantly a sales copywriting job!!!

This was just after the Global Financial Crisis and I needed the job, so I had to learn to write quick.

After a lot of frustration, I decided to build up the courage to reach out to a CEO of very well-known advertising agency to ask for guidance.

I played the “I’m a recent university graduate” card.

Thankfully, they wrote back with a one sentence email including a book title from the 1970s and an instruction.

The instruction read:

“Read one chapter, then implement it before you move on to the next and you’ll be blown away in 3 months’ time.”

So, I tracked down the book, bought a hardback copy and did as I was instructed.

It was only 112-pages, so within 3 months I was done.

And that CEO was right, from then on:

• I knew exactly how to start writing sales copy;
• I would no longer stare at a black page with writer’s block;
• I knew how to structure sales copy; and most importantly
• I could make compelling sales cases and offers.

And I could do it at the drop-of-at-hat.

If fact, each day I write ~500 words and have written what I estimate over 1,000,000 words since then.

If it’s not already clear — up until this point, that CEOs reply, and subsequently that book changed my sales copywriting life.

Since then, I contacted the author of that book written in the 1970s and told them what a big deal it was for me — I told them the story I just told you.

Over the years we have been in contact and I recently ask them if could licence copies of the book to distribute to help others like me who were once in the same situation as I was.

As they are nearing the end of their life, they agreed!

So, what I have for you is:

1. An e-copy of the original 112-page book so you can see the visual examples that are explained within;
2. A recorded audiobook version so you can listen to the words on the move; and
3. A checklist/cheat sheet so you can implement the chapter lessons correctly before you move on to the next.

And, I have also been able to convince the author to do a once-off, live, remote workshop during the pandemic for 20 people so you can apply everything then and there on-the-spot.

If this all sounds attractive, click here for the details.