Value Is Always Better Than Engagement

Many people are afraid of putting what they believe in out to the world.

“I don’t want to be too salesy!”

I won’t get into the reasons why and how to overcome that, but if they are not afraid, many just fish for reactions — likes, comments, shares etc.

The major communication platforms are starting to get rid of public engagement metrics for a range or reasons, one being that they mean very little to your brand or your customers.

Just because no one is reacting, doesn’t mean no one is watching.

You have no idea who is consuming your content!

Much of my content gets no engagement.

I don’t check the metrics either.

I can’t be bothered.

I’d prefer on putting that energy into creating content I think is useful to people.

I have had many people (who I would never in a million-years guess would consume my content, contact me explaining they like it.)

Or people I know randomly bump into me the shops explain the same.

Nothing quite beats this:

Someone was on a plane flight, was talking to the person next to them (as you do,) I came up in that conversation, based on that conversation they went on consume my content and purchase product from me.

Again, much of my content gets no engagement.

This confirms to me that engagement is a nice by-product of content, but the value you bring to others is what trumps all, every time — for them and for you.

If you are being a reaction seeker in your content, stop that ASAP.

Or if you are afraid to put what you believe out to the world because no one will pay attention, you are simply wrong.

Hit the post, publish or submit button and get your message out there!

And if you were that person on the plane — thank you — I am sooooo glad I could help you in such a way you were willing to put your name on the line to refer me!