What Do You Do When The Rug Is Pulled From Under Your Feet?

  1. Do nothing; or
  2. Do something different.
  • Four Actions Framework;
  • Related Worlds;
  • Doblin Ten Types Of Innovation; and
  • Buyer Utility.


  • (S)ubstitute;
  • (C)ombine;
  • (A)dapt;
  • (M)odify;
  • (P)ut to another use;
  • (E)liminate; and
  • (R)everse.

Four Actions Framework

  • Elimination;
  • Reduction;
  • Raising; and
  • Creation.

Related Worlds

Doblin Ten Types Of Innovation

Buyer Utility



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Orren Prunckun

Orren Prunckun

Entrepreneur. Australia Day Citizen of the Year for Unley. Recognised in the Top 50 Australian Startup Influencers. http://orrenprunckun.com